College Pathway SportsCollege Pathway Sports

Get Seen. Get Recruited. Get to the Next Level.

We help athletes and families navigate the recruiting process, we develop and distribute high-impact athlete content that maximizes recruiting exposure while mentoring our athletes along the way. With our program athletes build real visibility and credibility with college coaches.

1,000+

All-time NCAA college commitments

200+

Current active NCAA college commitments

100+

Current active NCAA DI commitments

Our Approach

A Complete Recruiting System Built for Athletes

We combine expert guidance, strategic content creation, and targeted distribution to give every athlete the best possible shot at the next level.

01Advisory

Recruiting Guidance

Expert advisory on coach communication, process navigation, and positioning yourself for real offers at every level. Our advisors tap their extensive network of college-coach relationships to help connect athletes with the right programs.

02Production

Video Production

From highlight reels to live event footage, we produce content that makes coaches stop scrolling and start watching.

03Distribution

Content Distribution

Strategic reach across Instagram, YouTube, and direct coach outreach — targeting the platforms that matter.

04Branding

Athlete Branding

We craft a compelling personal brand and digital presence that tells your story in a way college coaches remember.

05Mentorship

Athlete‑2‑Athlete Mentorship

We match each athlete with a current NCAA player for monthly calls and regular check-ins — honest guidance from someone who just lived the recruiting process.

06NIL

NIL Support

Full NIL support — brand building, hands-on advisory and resources, deal brokering, and compliance guidance — to help you navigate name, image, and likeness the right way.

Explore NIL Guidance

Why CPS

Built by Athletes and Coaches. Proven in the Recruiting Process.

Talent alone doesn't get athletes recruited. Today's recruiting landscape demands a strategic digital presence — and that's exactly what we build.

Recruiting Advisory

Holistic advisory services to develop the most effective plan for your student athlete.

Focused Athlete Marketing

Coordinate your event schedule with our videographers and marketing team to capture your best moments live.

Experienced Staff

Our team includes former collegiate athletes, coaches and recruiting specialists who understand the process from the inside.

Athlete‑2‑Athlete Mentorship

Every athlete is paired with a current NCAA player for ongoing calls and check-ins — real guidance from someone who just lived the recruiting process.

Strategic Content That Works

Every piece of content we produce is designed with one goal: getting coaches to respond and programs to offer.

A Team in Your Corner

It's more than a highlight reel. CPS is a trusted partner in one of the most pivotal chapters of an athlete's life.

Athlete Stories

Hear It From our Athletes and Families

I honestly had no clue how recruiting worked when I started. Joe broke down what to do each year and which schools were actually realistic for me. I stopped feeling like I was behind everybody else.
D1 Commit — Lacrosse
The highlights I made were good but no coaches were reaching out. CPS filmed me and helped me get it in front of the right programs. Got my first real coach reply a couple weeks later.
Current HS Junior — Lacrosse
They helped me with the stuff nobody tells you about — how to word an email, what to do at camps, following up without being annoying. I showed up way more ready than I would've on my own.
D3 Commit — Lacrosse
You feel like you're supposed to know how all this works as a parent, and I really didn't. Being able to call Jake and Joe with a question and get a straight answer made a huge difference for our family.
Lacrosse Dad

Leadership

The People Behind CPS

Former athletes, coaches and recruiting experts who built College Pathway Sports to solve the problem they experienced firsthand.

Jake Deane headshot

Jake Deane

Co-Founder & Director of Media Strategy

Jake is responsible for the Media Strategy business of College Pathway Sports and leads the design and execution of athlete branding, video production, and content distribution. Jake played NCAA Division I lacrosse, earned All-American honors, and competed in a Final Four before going on to play professionally. He founded True Lacrosse and built it into the largest club lacrosse program in the world, developing an extensive national network and helping thousands of athletes and families navigate the recruiting journey. Jake brings deep expertise in athlete evaluation and provides unbiased, experience-driven guidance — with a unique ability to help athletes market their strengths both on and off the field.

Joe Edell headshot

Joe Edell

Co-Founder & Director of Recruiting Advisory

Joe is responsible for the Recruiting Advisory business of College Pathway Sports and works closely with student athletes and families to successfully navigate the end-to-end recruiting process. Joe played NCAA Division I lacrosse and brings more than 30 years of coaching experience guiding athletes and families at every stage of their development. His expertise centers on talent identification, skill development, and preparing athletes for the competitive demands of college lacrosse. As a father of three college lacrosse players, Joe has lived the recruiting journey first hand — and channels that experience into customized marketing and brand strategies that get athletes seen, evaluated, and signed.