Get Seen. Get Recruited. Get to the Next Level.
We help athletes and families navigate the recruiting process, we develop and distribute high-impact athlete content that maximizes recruiting exposure while mentoring our athletes along the way. With our program athletes build real visibility and credibility with college coaches.
All-time NCAA college commitments
Current active NCAA college commitments
Current active NCAA DI commitments
Our Approach
A Complete Recruiting System Built for Athletes
We combine expert guidance, strategic content creation, and targeted distribution to give every athlete the best possible shot at the next level.
Recruiting Guidance
Expert advisory on coach communication, process navigation, and positioning yourself for real offers at every level. Our advisors tap their extensive network of college-coach relationships to help connect athletes with the right programs.
Video Production
From highlight reels to live event footage, we produce content that makes coaches stop scrolling and start watching.
Content Distribution
Strategic reach across Instagram, YouTube, and direct coach outreach — targeting the platforms that matter.
Athlete Branding
We craft a compelling personal brand and digital presence that tells your story in a way college coaches remember.
Athlete‑2‑Athlete Mentorship
We match each athlete with a current NCAA player for monthly calls and regular check-ins — honest guidance from someone who just lived the recruiting process.
NIL Support
Full NIL support — brand building, hands-on advisory and resources, deal brokering, and compliance guidance — to help you navigate name, image, and likeness the right way.
Explore NIL Guidance →Why CPS
Built by Athletes and Coaches. Proven in the Recruiting Process.
Talent alone doesn't get athletes recruited. Today's recruiting landscape demands a strategic digital presence — and that's exactly what we build.
Recruiting Advisory
Holistic advisory services to develop the most effective plan for your student athlete.
Focused Athlete Marketing
Coordinate your event schedule with our videographers and marketing team to capture your best moments live.
Experienced Staff
Our team includes former collegiate athletes, coaches and recruiting specialists who understand the process from the inside.
Athlete‑2‑Athlete Mentorship
Every athlete is paired with a current NCAA player for ongoing calls and check-ins — real guidance from someone who just lived the recruiting process.
Strategic Content That Works
Every piece of content we produce is designed with one goal: getting coaches to respond and programs to offer.
A Team in Your Corner
It's more than a highlight reel. CPS is a trusted partner in one of the most pivotal chapters of an athlete's life.
Athlete Stories
Hear It From our Athletes and Families
I honestly had no clue how recruiting worked when I started. Joe broke down what to do each year and which schools were actually realistic for me. I stopped feeling like I was behind everybody else.
The highlights I made were good but no coaches were reaching out. CPS filmed me and helped me get it in front of the right programs. Got my first real coach reply a couple weeks later.
They helped me with the stuff nobody tells you about — how to word an email, what to do at camps, following up without being annoying. I showed up way more ready than I would've on my own.
You feel like you're supposed to know how all this works as a parent, and I really didn't. Being able to call Jake and Joe with a question and get a straight answer made a huge difference for our family.
Leadership
The People Behind CPS
Former athletes, coaches and recruiting experts who built College Pathway Sports to solve the problem they experienced firsthand.

Jake Deane
Co-Founder & Director of Media Strategy
Jake is responsible for the Media Strategy business of College Pathway Sports and leads the design and execution of athlete branding, video production, and content distribution. Jake played NCAA Division I lacrosse, earned All-American honors, and competed in a Final Four before going on to play professionally. He founded True Lacrosse and built it into the largest club lacrosse program in the world, developing an extensive national network and helping thousands of athletes and families navigate the recruiting journey. Jake brings deep expertise in athlete evaluation and provides unbiased, experience-driven guidance — with a unique ability to help athletes market their strengths both on and off the field.

Joe Edell
Co-Founder & Director of Recruiting Advisory
Joe is responsible for the Recruiting Advisory business of College Pathway Sports and works closely with student athletes and families to successfully navigate the end-to-end recruiting process. Joe played NCAA Division I lacrosse and brings more than 30 years of coaching experience guiding athletes and families at every stage of their development. His expertise centers on talent identification, skill development, and preparing athletes for the competitive demands of college lacrosse. As a father of three college lacrosse players, Joe has lived the recruiting journey first hand — and channels that experience into customized marketing and brand strategies that get athletes seen, evaluated, and signed.
